Volvo promises purity and honesty in new EX90 SUV


Volvo has revealed its flagship electric SUV, the EX90. Mark Smyth spoke to senior members of the design team to understand its new design language

Volvo has evolved its interpretation of Scandinavian design in its new flagship model, the EX90. Along with a new platform that’s shared with the Polestar 3 and new technology and materials, the seven-seater premium electric SUV features a new design language. Robin Page, Volvo’s global head of design and UX, describes the EX90 as “Scandinavian design and the latest technology in perfect harmony.”

In order to better understand what that means, we spoke to senior members of Volvo’s design team, including the head of exterior design, T. Jon Mayer. He says the design has been guided in the main by nature’s ‘golden ratio’, but also by influences from the world of yacht design and Volvo’s history, as well as current models like the XC40 Recharge and C40.

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