Zeekr reveals ‘playful’ new SUV


Zeekr’s head of exterior design tells Car Design News that the X was created as a concept car for the road

Zeekr has come over all philosophical with its latest model, the X. “The third-to-last letter in the alphabet, the name for an independent variable, represents infinite inspiration, exploration and imagination,” the brand says. 

But there is some logic behind this messaging. It is Zeekr’s third car, for a start. And as the brand’s head of exterior design, Jon Rådbrink, tells Car Design News, the X is seen as more than a production car. ”Our internal mantra for the X was to create a concept car for the road,” he explains. ”Something that can stand out in a very saturated market.”

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