Car Design Review 7: Klaus Busse, FCA

mattphoto_kb_44

FCA’s Klaus Busse talks about the significance of the Fiat Centoventi and Alfa Romeo concepts, as well as the new Fiat 500

Having two concepts in the Alfa Tonale and Fiat Centoventi at the 2019 Geneva Motor Show was a challenge, but special too. We set up the FCA show stand with a kind of piazza, a focal point, where we presented all of our brands. We didn’t separate them like in years before. That way we were able to represent our multiple approaches on the same stage. Like the Memphis movement, we believe that aesthetics are a very important part of functionality, that the aesthetic itself is a functionality. 

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only FREE TRIAL granting you access to three premium articles register here

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only FREE TRIAL granting you access to three premium articles only register here

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here