Car Design Review 7: Klaus Busse, FCA


FCA’s Klaus Busse talks about the significance of the Fiat Centoventi and Alfa Romeo concepts, as well as the new Fiat 500 

Having two concepts in the Alfa Tonale and Fiat Centoventi at the 2019 Geneva Motor Show was a challenge, but special too. We set up the FCA show stand with a kind of piazza, a focal point, where we presented all of our brands. We didn’t separate them like in years before. That way we were able to represent our multiple approaches on the same stage. Like the Memphis movement, we believe that aesthetics are a very important part of functionality, that the aesthetic itself is a functionality. 

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