Design interview: Benoît Jacob, Byton

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“We have the start-up culture of agile and quick decisions, but that does not offset the need for structure and good management”

Maybe tomorrow, I don’t have to drive my car to the office between 8am and 9am and be stuck in traffic: I could probably work differently. I could start my day with a bit of teleworking, then leave a little later, escaping congestion. Meanwhile when travelling, I can have an intimate bubble in my car where I can concentrate, and later, I can join an open space and collaborate with other peers. Then, the car as a product, and the design solutions that we have, can support this way of life, the way you organise your working day.

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