From Car Design Review 6: Davide Pizzorno, chairman and design director of ED | Excellence Design, talks us through his company’s evolution from engineering to design, how the two can be balanced, and where classic Italian style fits into the future
We did not start out as a design company: ED started as an engineering company, and that has helped us develop into a company which handles data and collaboration with engineering extremely well. Manipulating and sharing data with our clients is one of our best assets. My first job was as a freelancer for IBM, training designers on the new methodology for designing with 3D CAD. I worked very hard; I started work in 1996, but I was still studying engineering at university while I worked. I founded ED in 1998 and, after more than 20 years, I’m very proud to be the founder of this design centre of excellence.
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