Car Design News contributing editor Guy Bird spoke to Polestar’s head of design Maximilian Missoni about sustainability goals, future products and brand identity
After a panel discussion on ‘Designing Towards Zero’ in London’s new Design District in the south-east of the city, Car Design News persuaded Polestar’s head of design Maximilian Missoni to go ‘up on the roof’ for an exclusive chat to discuss the brand’s imminent future products, ambitious sustainability goals and its new relationship with Volvo…
CDN: What are your personal feelings about how we should respond to the urgent climate challenge?
MM: As a race, we have the capacity to innovate our way out of problems, if we are clever – which we are – and that should be our aim. Maybe it’s necessary to cut down on certain things to reach short-term goals, but it cannot be the solution and I do not think it will be. It is like the oil crisis in the 1970s, where suddenly the weirdest things happened, but they did not stay. I think we will see the same thing now. We have to plan a bit more long-term.
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