Designers

Exclusive interview: Polestar design director Maximilian Missoni

By 2023-03-14T14:52:00

Max Missoni James McLachlan CDN

Car Design News paid a visit to Gothenburg to speak with Polestar’s design director Maximilian Missoni about his interest in the Venice Biennale, his admiration for the courage of artists, his take on AI design and why he is not a fan of side projects 

Polestar is on a roll at the moment. Fresh off the back of the brand’s triumph at the CDN People awards, which saw the brand scoop the exterior design team and concept car of the year, the Scandinavian brand has settled into its new headquarters – the former home of Volvo on the outskirts of Gothenburg. Design director Maximilian Missoni is the man charged with taking the design-led OEM into the future. Car Design News spoke to him about his creative inspiration. 

Car Design News: Where do you look for inspiration?

Maximilian Missoni: I’m definitely influenced by my upbringing in a family of architects. As far back as I remember, we discussed architecture in the family. And we also had this wonderful tradition that we went as a family to every Venice Biennale: the Art Biennale every second year, then to the Architecture Biennale.

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