There is a reason why products resonate with consumers in a certain way, and Alina Braun has dedicated a large portion of her working life to understanding that in more detail. Today, Braun is applying that knowledge in the world of car design
It is often said that, like art, design is about how something makes you feel. Humans process these emotions with limited control, reacting instinctively with whatever feels ‘right’ in the moment. It would make sense then for design teams to have an expert in psychology on board.
First impressions are made almost immediately but can change as a better understanding of the thing is built, usually after spending more time with it. In the case of the car, a deeper emotional connection with the driver, passenger or onlooker can take time to form. Some designers have even referred to “the five stages of love” in this context, creating products that lure people in and continue to satisfy with respect to the user experience.
As much as design is an art, there is science behind it too – human science, to be exact – which in very broad terms explains why we like certain things and are put off by others. This is also why Alina Braun found herself working for major carmakers in a perceived quality role. Braun is currently…
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