How to do car design remotely – Hyundai and Genesis

US office

The Coronavirus pandemic has changed the way millions around the world are living and working. In this series, Car Design News talks to the world’s leading designers about virtual car design, the challenges and the possibilities.

The Hyundai design process is driven by data, so it can almost all be done remotely. The most crucial factor is that all hardware and licenses are de-centralised. If the Cloud service is fast enough and secure then we don’t need localised data. This is an important time for us to directly validate the efficiency and effectiveness of Data Driver Design (DDD), which we’ve been pursuing as our vision, to see how much cost and time can be saved in the real world.

We were quite well prepared to take on the challenge of working remotely. We have been holding multi-user wireless immersive virtual reality presentations and reviews since 2017. These are now part of our standard working and presentation process. They are fast, allow for immediate “3D” feedback, enable the review of many more alternative solutions and typologies, and of course they save costs and time associated with physical model manufacturing.

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