Jean-Pierre Ploué to lead Lancia’s revival

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A somewhat forgotten brand, Lancia’s fortunes have flagged in recent years. Could its also-ran status be reversed under the tutelage of Jean-Pierre Ploué, Stellantis European design boss?  

Stellantis’ chief design officer Jean-Pierre Ploué is to oversee Lancia Design at Torino’s Centro Stile charged with leading a renaissance of the legendary Italian marque to ‘restore its central historical position in Europe.’ Ploué will draw on what the brand calls a ‘lean and focused team, rallied around young talented designers,’ to bring about a new era for Lancia. 

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