Less is more – the changing face of luxury automotive interiors

BMW i Vision Circular 4

 Designers from across the supply chain discuss how green ambitions are redefining interior luxury  

Plush leather, bloated displays and general opulence has been the benchmark for luxury car interiors. But times are changing, and rather than upping the ante, car makers could soon adopt a “less is more” approach.  

The challenge lies in launching sustainable interiors without sacrificing the look and feel expected of a luxury marque. Designers must also balance innovation with what can realistically meet mass market price and scalability – and all while pushing the boundaries of design.  

To discuss all this and more, Car Design News brought together experts from BMW, Polestar, Automobili Pininfarina, ELeather and Italdesign for its latest livestream, titled: ‘What does the luxury car interior of the future look like?’

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