Car Design News interviews Bugatti’s new design director, Frank Heyl
Bugatti recently named a new design director, promoting from within after a long-standing figure stepped down. Former director of design Achim Anscheidt retired last month after 19 years at the company, with Frank Heyl stepping up to the top job, himself a 15-year servant to Bugatti and deputy to Anscheidt since 2019.
Heyl began his career as an exterior designer in the late noughties and more recently played a leading role in shaping models including the Chiron, Divo, Bolide and W16 Mistral. Speaking to Car Design News from Pebble Beach, he explained the importance of maintaining a long-term vision for the brand, how Bugattis are “shaped by speed” and spoke of the “joyful” relationship with engineering.
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