Read our interview with Stefan Sielaff of Geely Design, which was included in Car Design Review 9
I like the fact that we turned things upside down with our new design building in Gothenburg: we construct the models on the top floor, which is not necessarily the first idea you would have, but it reflects how – fired up by the pandemic – the parameters have changed so rapidly. For example, our Chinese boss and I can walk around the digital model in parallel using virtual reality. The building will transform into a visualisation and virtual reality centre because the necessity of making a big clay show is not necessary now. Clay models have become verification models.
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