Lamborghini design boss Mitja Borkert shares his personal approach to design in this exclusive Car Design Review X interview
Lamborghini will always be the brand to provide answers that are unexpected and rebellious, bold and motivating. In terms of design and emotions we will always have an answer. Sports and super sports cars are growing markets. We just need to create the right product. The debate about sound and emotions in cars is a bit like overcoming smoking in restaurants, 20 years ago no-one could imagine it. Now people say it’s the best thing that could have happened.
Our core team is now 20-strong, but with contractors we have about 50. The important thing – and it took some years – is that now we have an official head of interior design in Manuela Amprimo and exterior design in Fabian Schmoelz. Lamborghini was a brand that outsourced its design previously. But the in-house team has existed since 2006, so we can celebrate 20 years of Centro Stile soon. It started with Luc Donckerwolke and Walter de Silva and in the last seven years since I’ve been here we have been trying to create a foundation. We have designers from all over the world.
Before I came to Lamborghini previous design director Filippo Perini had…
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