Car Design Review X: Won Kyu Kang, Kia

DPS 2 3716 Won Kyu - w sill side

Kia’s Won Kyu Kang shares his personal approach to design in this exclusive Car Design Review X interview   

Unlike a conventional advanced design department, our Future Design Group has a fairly long-term vision. Of course it consists of some car projects, but beyond those we look at mobility and robotics-related topics too.

Our parent company Hyundai Motor Group has a wider vision to find a really sustainable future, so we try to gain insights and wisdom from nature. This is one of the special aspects of our Group, and as Kia is part of that, we are dealing with new nature-inspired designs. Take the pine cone, which depending on the humidity in the air, opens up or closes. We would like to embed some of these learnings from nature into our projects. 

We strongly collaborate with Rhode Island School of Design (RISD), Providence, United States, right next to Boston and send members of our design team to RISD regularly to learn about this subject. Unlike biomimicry and just copying the shape of nature, it’s about dealing with context. How nature deals with

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