New concept challenges EV accessibility

1 Motability Operations - CALLUM - eVITA concept - Side

Callum has teamed up with Motability Operations to address a vehicle segment that is generally overlooked by today’s EV makers. The eVITA concept aims to combine functionality with style, and was designed using feedback from focus groups

Passenger cars today are designed for the many, not the few. A natural result is that those with mobility challenges are generally underserved, with solutions that are either too generic, not fit for purpose or perfectly functional but lacking any real desirability factor. The team at Callum has taken this head on with its latest concept, the eVITA, which aims to be more inclusive and is designed to reflect the needs of wheelchair users in particular. 

This article opens with mention of “the few” but that does not accurately describe the issue at hand. Motability Operations, the UK-based organisation that represents disabled motorists, has identified some 34,000 users of wheelchair accessible vehicles in the country that could be left behind in the transition to EVs. This cannot happen. 

Now, that is not to suggest that an innovative concept vehicle is the answer, but it is certainly a strong start. It is also less pie-in-the-sky than the fabled robotaxi trend, which although showing promise continues to face the same challenges it did a decade ago (namely: crashing into things or refusing to move, like a stubborn dog). 

Callum founder, Ian Callum, told CDN that the project resulted from conversations with Motability back in 2022 after recognising that many wheelchair users would not be supported by upcoming EV designs, or forced to shell out on a much larger, expensive vehicle than they would like. This is because traditional battery platforms raise the height of the floor, eating into interior space and restricting access. Leaning on his background as an industrial designer, Callum says this was one of those ‘problem solving’ challenges that he always enjoys, and brought the wider team together to find a solution.

Motability Operations - CALLUM - eVITA concept - Rear three quarters

Clean surfacing and clever bodywork creates a striking profile

“Callum is much more than a styling outfit – we can approach such issues seriously and resolve them, working hand-in-hand with our own engineering team to ensure the solution can be brought to market,” he says. “Our whole intention with Callum was to have the freedom to take on the projects that really inspire, resonate with and excite us. This is certainly such a project.”

Before embarking on the…

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here