Mini Electric breaks cover (and keeps it simple)

Mini Electric - closed grille

Mini’s first-ever production EV finally received its global unveil to select media this week (including Car Design News) to reveal a clean design and clear product positioning

The design of the Mini Electric – the company’s first full production EV – is a simple design adaptation of the Cooper S three-door that supplants the latter’s petrol engine with a 184hp electric motor powered by a 32.6 kWh battery good for 124 miles. With such a ‘small-is-good’ approach to battery size no compromises to the interior package or exterior proportions were required (occupant and boot space are identical) and indicates that Mini is happy to go down the same route as the Honda e in seeking customers who are largely urban-based or suburban second-car users where a shorter-range is perfectly acceptable, and indeed, regular reality. 

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