Lancia chiefs talk through 115 years of design
Luca Napolitano and Jean-Pierre Ploué look back on Lancia’s 115 year design history as the company gears up to make a come-back
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Anyone for an Italian love story? Look no further, as the rebirth of Lancia is starting to take shape. Car enthusiasts and those that admire design go all starry-eyed when reminiscing over the company’s portfolio.
Following on from the appointment of Jean-Pierre Ploué as design lead for the marque, Ploué sits down with Luca Napolitano, chief executive of Lancia, to look back on Lancia’s 115 year history, focusing on key designs that were particularly influential.
The Aurelia B20 and B24 Spider are highlighted as iconic designs, the latter with its leather interiors and wooden dashboard standing out from the crowd.
