Watch: Design review of the Tata Sierra concept
Pratap Bose and the wider Tata design team take us inside their studio and get under the skin of the Sierra concept
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The design team from Tata talks through the revival of the Sierra – an iconic three-door SUV launched in India in the early 1990s – for the EV world. A highly resolved design concept with a number of well-executed features, the Sierra focuses on relaxation on the inside, championing the idea of digital detox and a screen-less space.
“When you redesign an icon, you need to bring not just the original spirit to the project but the original thought process – that is why it is on an EV platform. That is what the original designers would have done. We want to respect the heritage but move the name on,” says Tata’s vice president global design Pratap Bose.
Featuring:
- Martin Uhlarik, Head of Design
- Pratap Bose, VP Global Design
- Cosimo Amadei, Head of Exterior Design
- Aurelien Doisy, Head of Interior Design
- Kyeong-Hee Shim, Chief Designer CMF
Moderated by Christopher Ludwig, editor in chief, Ultima Media
For more on-demand videos from Car Design Dialogues Europe and other video interviews, visit the broadcast page of the CDN website.
