CDN gets an exclusive first look at the Tata Sierra, which although in concept guise is in a design freeze and almost production-ready
Tata has revealed pre-production images of its Sierra SUV following the initial concept presented back in 2021. Martin Uhlarik, VP and global head of design, tells us that the show car is the result of a global design competition between Tata’s three studios, (Coventry, Turin and Pune, India) and that it is now in the ‘design freeze’ stage ahead of production in 2025.
Like many brands, Tata had reached back into its heritage with this one and rekindled an old nameplate from the ‘90s. When it first launched, the original Sierra was considered a ground-breaking design for the Indian market, with a distinctive gloss black rear roof section that combined with the rear windows to create an L-shape in the bodywork.
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