As Lamborghini unveils its hybrid-powered Urus SE, we speak to design boss Mitja Borkert about how to develop the brand’s biggest seller – and how he got into his Sant’Agata ‘garage band’
Lamborghini has used the Beijing motor show to unveil the latest iteration of its biggest seller. The Urus has been something of a super SUV phenomenon, driving record sales as Sant’Agata cracked 10,000 annual registrations for the first time in 2023.
The Urus SE is no mere facelift, though, its more mature aesthetic indicative of hybrid power entering the model for the first time. Car Design News enjoyed a full walkaround with design boss Mitja Borkert.
Car Design News: What are the design highlights of the new Urus?
Mitja Borkert: It’s like the Urus went to the gym, not for muscles but for body sculpturing. The larger front lights now use Matrix LEDs and have a new bull-tail signature. We have
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Cupra used the reveal of its new Leon and Formentor models in Madrid to underline its commitment to a new design language distinct from the ‘performance Seat’ look. The brand also unveiled bespoke design studio Cupra Design.
Deepal’s new SUV aims to remedy some of the downsides associated with hardcore off-roaders, creating a more well-rounded driving experience inspired by space travel
Read on for Car Design News’ report of the 2024 Beijing Auto Show
