Auto manufacturers such as Bugatti, Bentley, Porsche, and BMW, increase their presence at the storied Milan Design Week with cars and art installations
It’s not just a furniture fair anymore. Milan Design Week has long since outgrown its trade show roots at the Salone Del Mobile, and has embraced the whole of Milan in a multi-disciplined design extravaganza. Furniture and fixtures, yes, but also fashion and lighting and increasingly, automotive design. Here is a summary of the OEM exhibits and venues we visited during the 2024 Milan Design Week:
Porsche
Porsche used the occasion of Design Week to throw a birthday party for its bespoke houndstooth-like seat fabric, “Pepita”, which turns 60 this year. Installed in the courtyard of the Palazzo Clerici, the celebration installation included a three dimensional “Pepita” sculpture made of orthogonal frames supporting a flexible netting that supported the weight of the more agile attendees (perfect for that Instagram moment).
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