OEMs bring cars and installations to Milan Design Week 2024


Auto manufacturers such as Bugatti, Bentley, Porsche, and BMW, increase their presence at the storied Milan Design Week with cars and art installations

It’s not just a furniture fair anymore. Milan Design Week has long since outgrown its trade show roots at the Salone Del Mobile, and has embraced the whole of Milan in a multi-disciplined design extravaganza. Furniture and fixtures, yes, but also fashion and lighting and increasingly, automotive design. Here is a summary of the OEM exhibits and venues we visited during the 2024 Milan Design Week: 


Porsche used the occasion of Design Week to throw a birthday party for its bespoke houndstooth-like seat fabric, “Pepita”, which turns 60 this year. Installed in the courtyard of the Palazzo Clerici, the celebration installation included a three dimensional “Pepita” sculpture made of orthogonal frames supporting a flexible netting that supported the weight of the more agile attendees (perfect for that Instagram moment). 

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