Ken Okuyama on the Aiways U7 Ion

Aiways U7 Ion Concept-7 Shanghai 2019

Working with the Aiways internal teams from his studio in Japan, Ken Okuyama has been working with the Chinese EV brand Aiways on the design of the company’s Shanghai show stand, a line of lifestyle products, and their newest concept car, the U7 Ion. He says that in the future, ...

Although we saw the production crossover U5 and Gumpert joint-venture sportscar Nathalie in Geneva, the Aiways brand is still not a household name in China, much less Europe. But former GM, Porsche and Pininfarina Designer Ken Okuyama thinks that they are more than *just another* Chinese EV startup. After seeing the investment the company has made in their fully-automated production facility, he was convinced that Aiways had a big future, and he wanted to be part of it. In late 2018, he was named Chief Advisor of Design & Art, and his influence at the startup is already being felt.

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