Audi’s Marc Lichte on the premium brand’s autonomous revolution

audi-grand-sphere-concept-e-il-futuro-del-design-audi 1

Audi’s head of design Marc Lichte talks ‘revolution’, sexy GTs and vans (and why the Grand Sphere is very much the former not the latter)

Audi wants the world to know it is getting deadly serious about making autonomous production cars a reality. To do so, it will launch a trio of new concepts – the Sky Sphere at Pebble Beach, the Grand Sphere at IAA Munich in September, and the Urban Sphere rumoured to reveal in Beijing by early 2022.

“We are telling a story around the technology of autonomous driving in three acts,” Audi’s head of design Marc Lichte told Car Design News in an exclusive one-to-one chat. “This year and the beginning of next year we will present three show cars and at the core of each show car is Level 4 autonomous driving, but each car has a different focus. The Grand Sphere represents a very concrete teaser for a production model we will launch at the end of 2024. The revolution is that the Grand Sphere offers First Class travel in the first row, not the second, because ‘the driver’ is the Level 4 technology. The second row is more of a lounge. It’s a completely different layout to today’s cars.”

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only FREE TRIAL granting you access to three premium articles register here

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only FREE TRIAL granting you access to three premium articles only register here

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here