CMF design has emerged from the shadow of interior and exterior design teams. Car Design News spoke to Amy Frascella about the discipline’s quiet revolution
Car Design News: What are the main opportunities for CMF designers to influence design decisions at a more senior level?
Amy Frascella: CMF design creates strategic advantages and boosts brand recognition, typically with lower investment and high visual receipt. Forward-thinking leaders recognise this and are starting to use CMF as a strategic asset for creating value and brand building, so there seems to be a shift towards CMF teams operating as a ‘stand alone’ department in automotive studios now. (In the recent past CMF may have been part of the interior or exterior 3D teams.)
This creates an opportunity for the discipline to be recognised with focused leadership reporting into creative ‘first line’ leadership teams – allowing the independent needs of the discipline to have a seat at the table and directly contribute to setting design and brand strategies.
CMF designers and technical…
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
Car Design News paid a visit to Gothenburg to meet with Jeremy Offer, Lisa Reeves and Nick Gronenthal who form part of Volvo’s design leadership team
Car Design News paid a visit to General Motors Advanced Design UK in Leamington. While the work itself is shrouded in secrecy, CDN discovered a studio relishing its role as creative friend to the mothership in Michigan
Car Design News speaks to Tata’s global design director and head of the European Technical Centre ahead of our innovative new event: Design4Production
