Interview: Audi’s Marc Lichte on AI and architecture


Car Design News spoke to Audi design boss Marc Lichte at the inaugural Car Design Event in Munich about AI, architecture and the brand’s plans for the near future

Audi’s design supremo Marc Lichte was at the Car Design Event in Munich talking through the similarities between the Audi Grandsphere and the 1993 ASF Concept. Car Design News grabbed a quick chat with the designer to discuss the future 

Car Design News: We have come the end of the Sphere series – what is next?

Marc Lichte: Yes, that’s the end. In autumn, we will see biggest product launch in history of Audi. There will be more than 20 cars, combustion engines and EVs as well. There’s been a delay because of the software as you probably know, but they’re coming over the next two years with a product launch each month.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to

here