Sophie Li on Volvo’s new Shanghai studio

Sophie Li Volvo Cars

Car Design News speaks to Sophie Li, the designer who will lead Volvo’s new Shanghai studio 

Volvo Cars recently revealed its new Shanghai design studio, joining existing spots in Gothenburg and California. While the bricks and mortar outpost itself is new, Shanghai is familiar territory for the design team which has had a presence in the city for more than a decade already.

Now with somewhere to really call home, the team aims to fuse Scandinavian and Asian influences in future designs. Leading the studio will be Sophie Li, who joined Volvo back in January 2022 as head of Asia Pacific Design. Originally brought in by Robin Page, who was replaced earlier this year by incoming head of design Jeremy Offer, Li will lead a sizeable team and sits in an increasingly important market for car design. We caught up with her to see how the new site will work and what it will bring to the table.  

How will the Shanghai studio collaborate with other studios? With locations across the globe, it’s almost like “as one studio sleeps, another wakes up”!

Absolutely, that’s what…

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