Interior Motives: DS 4

DS 4 Sketch 3

With a serene interior that leans into the feeling of savoir faire, the DS 4 ushers in a new era for the aspiring premium brand

The DS 4 marks the moment this aspiring premium offshoot of Citroen found its feet. Sure, DS has always been interesting in terms of design – in its short independence from progenitor Citroen it has provoked, impressed and frustrated to varying degrees. With the DS 4 it appears the design teams, both exterior and interior, have coalesced around a design language that all sides can get behind. The DS 4 has its roots in the Aero Sport Lounge Concept, which DS revealed around this time last year. That design exercise featured satin cotton textiles and straw marquetry on the interior. The brand’s real world interpretation plays it a little safer.

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