Watch: Geely’s Guy Burgoyne, SAIC’s Shao Jingfeng and Hyundai’s Simon Loasby livestream

In the first of the series, we bring together a panel of leading automotive designers who were among the first to confront and work through the coronavirus crisis in China and South Korea. They have since been working not only to help keep China and Asia’s recovery on track but also in coordination with global studios in regions under lockdown to share insight, tools, and strategies, ensuring new model and concept programmes move forward.

Watch this episode for opportunity to hear their stories and join in the discussion about the impact of coronavirus on automotive design.

Livestream Episode 1 Guest Panellists

Simon Loasby
Vice President Head of Hyundai Styling Group
Hyundai Motors

Since April 2019 Simon has been head of Hyundai Styling Group working out of Hyundai’s main design studio in Namyang, South Korea. The Namyang studio comprises around 400 people: exterior design, interior design, colour & trim design, physical modeling, digital modeling, design strategy & communication, design feasibility, detail design. This position Simon took up having previously (since 2017) been responsible for Hyundai Motors design strategy and design development in China.

From the South Korea main studio design projects are coordinated together with Hyundai external studios in USA, Germany, India, China and Japan.

Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China and 6 years at VW Design, Germany. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars.

Guy Burgoyne
Vice President of Design
Geely China

Guy has over 27 years of diverse global experience as an automotive designer and leader. This includes design consultancies in the UK, Volvo in Sweden, Renault in France, General Motors in Australia, and now Geely in China. His portfolio ranges from Volvo’s first XC vehicle and its floating centre stacks to Renault’s T-series trucks’ theme definition and GM’s EN-V concept from the Shanghai World Expo 2010.

He joined Geely in 2012 and is now General Manager and VP of Geely Design China. He has been honoured to receive both the Li Shufu award and official recognition for being among the 40 most influential foreigners to work in China in the last 40 years.

Shao Jingfeng
Global Design Director
SAIC

Since 2011, Mr. Shao Jingfeng has led Roewe and MG as Design VP of SAIC Motor Technical Center in Shanghai. As the global design director, he is leading an international design team of 300 designers of multiple design studios in China and the UK.

Previously Mr. Shao spent 12 years and led design of SAIC Volkswagen in Shanghai (1999-2011). He is currently pursuing his Ph.D. degree at Tongji University, Shanghai.

Host:

Mike Nash
Deputy Editor
CDN

With a background in music writing and performance, Michael embarked on a new career path after securing a position as Staff Writer with the global business publication Automotive World in 2014. Before moving to Car Design News he worked as an Assistant Editor at Automotive Manufacturing Solutions, travelling the world to visit car factories and report on manufacturing processes. Michael has presented at the Global Automotive Forum in China, judged awards at the international transport exhibition Solutrans, and has quickly made a name for himself as a young journalist.

There will be plenty of opportunities for our audience to ask questions, join polls, and share suggestions via live chat.

Automotive Festival of Transformation

Throughout this Spring and Summer, we are playing host to an array of online livestreams, discussions, and thought leadership. Bringing you insight and intelligence to help facilitate necessary change and transformation in your business.

We will also be publishing a wealth of exclusive features, interviews, analysis and guest contributions (you too can get involved) to get you ready for the challenges ahead