Watch on demand: Panel discussion - The future of German automotive design
Watch on demand our virtual live panel discussion ”The future of German automotive design: a new era in innovation and sustainability”, broadcast from Munich, where we explored the challenges of balancing heritage with the demands of modern mobility, the impact of sustainability on design ethos, and the increasing role of collaboration with suppliers to drive innovation.
Watch now:
As the automotive industry faces unprecedented shifts, the role of design is becoming more critical. German automakers, known for their engineering excellence and timeless aesthetics, are navigating these changes with a blend of tradition and forward-thinking innovation.
Why watch?
Discover how German automakers, renowned for their engineering precision and timeless aesthetics, are adapting to a rapidly evolving global market. Gain valuable insights from industry leaders on:
- The integration of sustainability into design practices, from materials to lifecycle strategies
- The role of emerging technologies in redefining traditional German design principles
- The impact of electrification and autonomous driving on the creative process
- How suppliers and cross-department collaboration can drive innovation
- The next generation of designers shaping the future of German automotive design
What you’ll learn
- The evolving skillset of automotive designers in an era of rapid change
- How German brands are staying competitive in a globalised market influenced by electrification and China’s rising influence
- Practical insights for aspiring designers on blending tradition with modern technology and sustainability
Who should watch?
This live panel discussion is perfect for:
- Automotive designers and design students
- Industry professionals interested in design and innovation
- Anyone passionate about the future of sustainable mobility
Panelists
Massimo Frascella
chief creative officer
AUDI AG
Christine Maier
CME
AUDI AG
Sümeyra Yalcin
interior designer
AUDI AG
Moderator
Freddie Holmes
deputy editor
Car Design News
Freddie Holmes is the deputy editor of Car Design News and has been an automotive journalist for more than a decade, exploring everything from classic cars to electric and autonomous vehicles.
In partnership with
Ultrafabrics | www.ultrafabricsinc.com
Interested in sponsoring this livestream? Please get in touch with Angela Yang at angela.yang@cardesignnews.com or Abel Sampson at abel.sampson@cardesignnews.com.
