New Audi badge signals push for minimalism

2022 new Audi badge four rings

Audi has refreshed its iconic four ring badge in a subtle new black and white colourway

Audi has refreshed the look of its iconic four-ring logo. At first glance there is not a significant change – you might not tell the difference from afar – but a closer inspection reveals the logo is now black and white — “the new chrome” according to Audi – with more of a three-dimensional silhouette.

There is a recognition that the refresh is subtle. “When you look at it, I’m pretty sure you [still] see four rings,” says Marc Lichte, head of Audi design, who describes the new badge as “discrete yet high quality.”

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