Sasha Selipanov on design trends and opening his own studio


Sasha Selipanov talks to Car Design News about his new design studio, Hardline27

Popular sportscar designer Sasha Selipanov has revealed a project that has been largely under wraps since his departure from Koenigsegg in March 2022. An amicable split, the move came at a time where Selipanov wanted to try something new and – more specifically – to tackle what he perceived as a gap in the market.

His new studio, Hardline27, was up and running almost immediately, and enquiries started coming in not long after. Although the studio has only just been announced, the team has worked on numerous projects for (as yet unnamed) OEMs but also start-ups and even tech companies.

Looking quintessentially ‘’LA” with sunglasses, a button down shirt and ice tea – not to mention a Hardline27-branded cap – Selipanov joined CDN to explain why he went solo (figuratively speaking), how the studio will approach design and why his team aims to break the mold.

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