Car Design News was in Gothenburg to visit Zeekr’s design studio and get hands on with its first European launches, the 001 and X
Only a couple of years into its journey, Zeekr has wasted no time in getting cars designed and on the road. Things kicked off in 2021 with the 001, a sleek premium sedan that landed first in the hands of customers in China, and then the 009 minivan not much later.
Since then the Geely subbrand has quickly established a presence alongside its colleagues in Gothenburg where the sprawling Geely design studio is based. Housing around 550 designers across multiple floors and brands, Zeekr accounts for about 125 of that headcount. Designed by Danish architects COBE, the 14,000 square-metre building consists primarily of glass but, with curtains hanging throughout the building, it remains a secretive operation. “We want there to be some mystique,” explains design lead Gustaf Guner, head of brand design at Zeekr as we walk the studio’s terrazzo halls…
Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.
An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.
Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.
Gain full access to cardesignnews.com subscribe today
ALREADY SUBSCRIBED - Individual, Studio, Student or School
You now need to register your details and sign-in for full access to cardesignnews.com
The Blue Oval’s fastest road-going Mustang was the result of a small NDA program between select designers and race engineers. At the car’s premiere in Pebble Beach, CA, Ford global design director Joel Piaskowski gave CDN’s Laura Burstein the inside scoop
The legendary nameplate is reimagined with a surprising new format
From carved wood and stone sculptures to architectural geometric patterns, Dongfeng is going all in on Chinese tradition for its Mengshi brand
