Zeekr shakes it up with 007 sedan

Embodying the notion that Chinese car brands are all about agility, Zeekr is set to reveal its fourth car in the space of just two years. The 007 has been teased ahead of an official launch on 17 November ahead of the Guangzhou Auto Show.

It adds a sedan to the line-up, super sleek in its form and as far as we can tell, sporting new front and rear light signatures. As with other brands, the exterior ADAS sensors remain visible in the roofline rather than being flush and integrated. Some brands have argued that that this technology is not cheap and should be celebrated; CDN will speak with Zeekr’s design team to find out more soon. The 007 joins the 001 four-door shooting brake; 009 luxury minivan; and most recently the X compact SUV.

Zeekr has been hard pressed to separate itself from sister brand Lynk & CO, and this new model seems to do the job. True to his word, Geely design boss Stefan Sielaff did give us a heads up about this in September. Partially hidden by shadows in these pre-release images, there is an air of Lucid about the silhouette but a glowing ‘ZEEKR’ logo at the base of the rear window makes clear this is a product of Geely’s Gothenburg design centre.

It was not long ago that we at Car Design News had discussed internally the apparent demise of the sedan. However, recent months have shown a turning of the tide. The BMW Vision Neue Klasse, Mercedes Vision CLA-Class and Kia EV4 concepts; plus the new Skoda Superb, Deepal SL03 and Qiyuan A07 are just some examples from the latter half of this year.