Tag: design essay

Design Essay: Towards a new architecture

Two thoughtful, innovative concepts have advanced the discussion on autonomous cars

Pickup Trucks: Where Next?

What does the expanding remit of the pickup mean for its designers?

Performance Specials: Who does it best?

Is performance potential best displayed, or hidden?

Design Essay: Simplicity versus Complexity

Today’s cars often seem cluttered compared to the clean designs of the past. Is there virtue in simplicity, or does complexity have its place?

Design Essay: The Sincerest Form of Flattery

We’re always told not to copy… but is a certain amount acceptable, or even unavoidable?

Asymmetry: Car Design’s Great Taboo

Building a premium brand – the role of design

Premium is all the rage these days, but it depends on conviction and confidence

Facelifts: Pig’s Ear from a Velvet Purse?

Keeping a model looking desirable is a task filled with pitfalls… and the same is true with cars, too

Can We Ever Love a Three-Wheeled Car?

Designing the lovable into the unlovable

Essay: Executive Extinction?

Will a combination of model bloat and trendy SUVs kill off the once-aspirational mid-size luxury car?

The rise of the floating roof

More and more cars feature contrast-coloured roofs, but why has this feature become so popular?

Design Essay: What Makes an Icon?

How does a car transcend mere industrial design… and can it be done on purpose?

How EVs Are Delivering New Packages

Replacing one big engine with thousands of small batteries has freed up space and opened up what’s possible

Brand Identity - Beyond the Radiator Grille

As cooling becomes less relevant, so does the grille. What changes could EVs bring?

Wheel Design – Where Next?

Alloys opened up wheel design, but does this crucial area now need a new shake-up?