Watch: What does the luxury car interior of the future look like?
This CDN livestream featured speakers from BMW, Polestar, ELeather, Italdesign and Automobili Pininfarina. We discuss the current definitions of luxury, how consumer attitudes are changing and how design can lead the way to a better future.
Updated May 6, 2022 with on-demand video.
Consumer attitudes to luxury are changing. Concerns over the environment mean that established luxury materials are under scrutiny from a buying public that demand a high-end experience without compromise on sustainability.
OEMs are responding, experimenting with new materials that leave a reduced carbon footprint on the planet. But how much are consumers prepared to forgo for the sake of the environment? Is sustainable luxury achievable a contradiction in terms? Or is it possible to have the best of both worlds?
What role can design play in redefining luxury for a new type of consumer? And ultimately, what will the luxury car interior of tomorrow look like? Car Design News brought together an expert panel to explore all these questions and more by examining the current definitions of luxury, how consumer attitudes are changing and how design can lead the way to a better future.
Matthias Junghanns, Head Of BMW i Interior Design, BMW
Conny Blommé, Interior Design Manager, Polestar
Nico den Ouden, Chief Commercial Officer, ELeather
Carsten Monnerjan, Head of Design, Italdesign
Sara Campagnolo, Head of Color and Material Design, Automobili Pininfarina
Watch this livestream to discover the role design can play in redefining luxury for a new type of consumer