"Light and surface design are the key elements for brand identity"

Luitpold Haarlaender, Head of Sales Management Automotive | Business Area Plastic Decoration for LEONHARD KURZ caught up with us at #CDNMILAN last month to discuss how brand identity goes far beyond just aesthetics.

Turning bold concepts into scalable production solutions requires more than innovation alone. It takes strong partnerships, system competence, and a shared vision for the future of mobility.