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Bruce Thomson's project 'Deus Ex Machina' aimed to explore means by which a relatively new technology (the ICC engine/electric hybrid) might be presented in a way that alters the collective construct we have developed in regard to this technology, especially concerning its performance, utility and presence. 'Driving should be fun', even if one is being responsible, considerate and environmentally astute while doing so.
Shingo Takeda looked at how the car will change in the age of the ubiquitous internet. His rental car project looks at how the experience for customers can be improved, with solutions such as removable interior trim that allows seats and other elements to be replaced for each new rental customer, customised for each locality and tailored for individual customers.
Joel Bridge's project grew out of personal frustration with contemporary vehicle interiors. It explores, and is designed as a response to the 'speedaholic' society we live in. It focuses on the needs of international business users and provides them with a space to escape from the daily grind and stresses of their lifestyle. This is achieved through the embracing of 'Slowness' and applying it the holistic experience. This is achieved be designing for the senses, using heat, scent, texture and light in unison. The organic forms, tactile qualities, navigational clarity and use of aromatherapy enhance not only the user's comfort but also their emotional well-being.
The RCA Vehicle Design department aims to develop the student's creative, intellectual and critical potential. Dale Harrow, head of the Vehicle Design department, explains: "Our fundamental aims are to provide a learning environment that stimulates students to go beyond their expectations and become first class designers. Research abilities, understanding the future implications of their designs, and taking social responsibility for their work are essential elements of a Vehicle Design student's journey."
The MA curriculum is structured around three pathways:
Urban Flow - concentrating on providing advanced inclusive mobility, moving people and/or goods within specific urban environments, improving vehicles and systems.
Inside Out - Focussing on the vehicles materials, production and manufacturing technologies, considering in particular the functional design of vehicle interface with the user.
Automark - exploring strategic design solutions, creating innovative vehicle concepts that provide significant value to a business, identifying and creating new commercial and brand potential.
With its heritage, central London location, exceptional resources, broad variety of students from many different countries and professional backgrounds, and students studying for both MPhil and PhD qualifications within the MA studio environment, the Vehicle Design course at the RCA continues to offer one of the most attractive packages to the prospective car design student.
Related stories:
College Exhibition: Royal College of Art Show 2005
Royal College of Art website: www.rca.ac.uk
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