All articles by Aidan Walsh – Page 2
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ArticleBuilding a premium brand – the role of design
Premium is all the rage these days, but it depends on conviction and confidence
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ArticleFacelifts: Pig's Ear from a Velvet Purse?
Keeping a model looking desirable is a task filled with pitfalls... and the same is true with cars, too
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ArticleEssay: Executive Extinction?
Will a combination of model bloat and trendy SUVs kill off the once-aspirational mid-size luxury car?
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ArticleShiny Baubles: Should cars be so highly polished?
Why are new cars all so high-gloss and high-maintenance? And what’s the alternative?
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ArticleBulging Beltlines: Is Bigger Really Better?
Why are our cars ever-expanding? The automotive obesity crisis
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ArticleDesign Essay: What Makes an Icon?
How does a car transcend mere industrial design... and can it be done on purpose?
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ArticleMPV RIP: is the monobox dead?
The one-box format seemed here to stay – until it went. Has it gone forever?
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ArticleBrand Identity - Beyond the Radiator Grille
As cooling becomes less relevant, so does the grille. What changes could EVs bring?
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ArticleWheel Design – Where Next?
Alloys opened up wheel design, but does this crucial area now need a new shake-up?
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Article
Design Essay: Back to Basics
Is there scope for a simple, clever car inspired by the Nokia 3310?
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ArticleWhy have cars become so aggressive?
It’s long been known that attributing human characteristics to cars can make them more appealing. But are cars becoming too aggressive?
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ArticleWhat can car designers learn from Dieter Rams?
Simplicity, purity and honesty in design: can car designers learn from Rams' product design philosophy?
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