Audi challenges luxury typologies with new Activesphere concept

Audi Activesphere concept30567

Audi’s shape-shifting showcar goes from sportback to mini pickup truck, with a ground-breaking mixed-reality interior

We’ve talked for a while here at CDN about the end of traditional vehicle typologies, enabled by electric powertrains, pushed by ever-advancing UX/UI technology, and tantalized by the promise of fully autonomous driving. Audi is the latest to push the boundaries of body styles with the Activesphere concept, a luxury coupe-cum-pickup that forges a new direction for the Four Rings into outdoorsy utility.  

“This typology is so unique, it’s something we’ve never seen before at Audi,” says Marc Lichte, head of Audi design. “It’s radically new and completely surprising.”

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.

 

An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.

 

Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

SIGN-IN here