Buick ups ‘sculptural beauty’ game with all-new Envision

HERO 2021 Buick Envision Avenir

The sleek Buick Envision crossover opens the next chapter of the brand’s design direction

Buick has unveiled the 2021 Envision, a compact crossover that shows off a new, expressive design language based on the philosophy of “sculptural beauty.” Sharing a new platform with the Cadillac XT-4, the Envision sits just below its posher sibling in terms of price and features and offers a glimpse of the global brand’s forthcoming lineup.

“The Envision really started to refine our surfacing philosophy, and this is just one example of how we’re going to turn it into high gear for Buick in the future,” says Rob Cameron, strategic advanced design manager. “There’s a lot of sensitivity in every surface and that’s something that’s very unique and what we pride ourselves on.” Not only is the Envision the first production car to sport the brand’s more sculpted look, it also, incidentally, served as a catalyst for the “orange car,” an inspirational design study we got to see at Buick’s studio nearly two years ago.

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