Among the special guests will be the Interior Motives Design Awards 2004 judges:
- Olivier Boulay, Mercedes-Benz Advanced Design Japan
- Guy Burgoyne, Volvo Cars
- Simon Cox, GM Advanced Design UK
- Bill Fluharty, Johnson Controls, Inc
- Ulrich Lammel, Volkswagen AG
- Steve Lewis, SEAT Cars
- Sarah Maynard, Aston Martin Lagonda
- Justyn Norek, I.DE.A Institute
- Roberto Piatti, Stile Bertone
- Marek Reichman, Ford Motor Company
- Rus Shafer, Intier Automotive
- Andreas Wlasak, Faurecia
The Interior Motives Design Awards 2004 received over 200 entries from more than 31 countries and 47 design colleges, further establishing itself as a global competition. Attendees will have the chance to meet finalists from the world's top transportation and industrial design courses, as well as the awards' judging panel.
A media viewing will take place between 6pm and 7pm where journalists will have the opportunity to interview the finalists and preview their work. For the rest of the industry, the night will start at 7pm with cocktails, offering a opportunity to view the exhibited entries and meet their creators, and catch up with colleagues, associates and old friends. The awards ceremony itself will follow, where winners of the nine categories will be announced. The festivities will close with food, live music and dancing.
As automotive design continues to evolve there has been something of a revolution in interior design in recent years. In light of this, the Interior Motives Design Awards 2004 theme, 'Our theory of evolution - Celebrate the design revolution!', aims to emphasize the importance of automotive design and how it has accelerated over the past decade, as well as encouraging young talented designers into this industry to promote the continuing evolution of interior and exterior design.
To reflect the increasing movement of designers across both the disciplines of exterior and interior design, this year the scope of the awards has been broadened to incorporate exterior design by adding two categories - best production exterior and best conceptual exterior.
The Interior Motives Design Awards 2004 is sponsored by Intier Automotive, Alcantara SpA, Corus Automotive Engineering, ICEM, Rieter Automotive Systems, Seton Leather, Technicon International Management Services, Volkswagen Group and Waeco International.