Interview: Marc Lichte on the present and future of Audi design

Audi e-tron Sportback_01

Audi design director Marc Lichte talks sub-brands, through the electric e-Tron Sportback and the ballistic RS6 Avant V8 estate

Audi unveiled its second all-electric production vehicle at this year’s Los Angeles Auto Show, a fastback SUV based on the e-Tron that debuted last year. It’s another step in fulfilling the commitment made by parent company Volkswagen Group, which recently announced it was investing $65 billion in e-mobility through 2024 to bring electrification to scale.

But don’t think that Audi’s abandoning the petrol engine, evidenced by the hot new RS6 which also made its debut this year in LA. In an exclusive interview, design director Marc Lichte gave us a walkaround of both new cars and explained the design philosophy behind each.

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