Luc Donckerwolke takes on creative and comms roles at Genesis

Luc Donckerwolke Hyundai 01

Hyundai’s Luc Donckerwolke will now also oversee Genesis as chief creative officer and chief brand officer

Luc Donckerwolke, chief creative officer at Hyundai, will now oversee Genesis as chief creative officer and chief brand officer in a wide-reaching role intended to strengthen the brand’s global presence. Effective 1 September 2021, Donckerwolke will report to global head of brand, Jay Chang.

The appointment reaffirms the aspiring premium brand’s emphasis on design; Donckerwolke was chief design officer for Genesis, Hyundai and Kia from 2016 until March 2020 before leaving unexpectedly. However, during that period he was credited with reinvigorating the Genesis brand, producing the GV80 SUV and the G80 luxury sport sedan, as well as the Mint and Essentia concept cars. 

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