Guy Bird

Guy Bird

Guy Bird is a London-based freelance writer, editor and consultant specialising in cars and design. He has written for Car Design News for more than a decade and also for a wide variety of global magazines, websites and books, including CAR, Wallpaper* and the Car Design Review yearbook. He regularly interviews senior car designers at the world’s major auto shows from Paris to Tokyo and has road-tested the vast majority of vehicles available in the UK (and beyond) since the mid-90s. Beyond cars and car design he also enjoys writing about product design, art, aircraft and music and sits on several judging panels, most notably the UK Car of the Year awards.

Contact info

  • Gorden Wagener & the Vision AMG May 2022

    First Sight: Mercedes Vision AMG signals electric road ahead for the performance brand


    Mercedes-AMG’s newest concept Vision AMG is an attempt to prepare the brand’s current petrolhead fans for its fully-electric future. Car Design News was at the “no phones, no cameras” global media preview inside a secret location on the Côte d’Azur, south of France, as chief design officer Gorden Wagener personally pulled off the wraps of the fully-electric concept 

  • Tata Avinya 06252

    First Sight: Tata Avinya concept heralds premium EV push


    The Avinya concept showcases Tata’s new EV-only platform, a move upmarket and a desire to sell in more international markets for the Indian industrial powerhouse 

  • 2022 Audi Urbansphere - ext side

    First Sight: Could Audi Urbansphere herald China MPV revival?


    With the Urbansphere, Audi’s design team has turned the ’van-with-windows’ approach to the MPV on its head. Can this concept revive the segment? 

  • HERO. Lotus Eletre - ext F3Q (red background)

    First Sight: Eletre kickstarts Lotus lifestyle range


    Lotus launched its first SUV – the Eletre – to the world on Tuesday 29th March 2022 in an evening event in west London, UK. Luckily, Car Design News had already been invited to a series of previews of the large luxury lifestyle EV and interviewed its key designers. What follows is our first impressions and their thoughts…

  • *Mazda CX-60 - int (light dash)

    First Sight: Mazda CX-60 signals new platform and interior quality


    Japanese maverick brand Mazda launched its new CX-60 SUV in the virtual world, but Car Design News’ Guy Bird got an early sit in its cabin in a secret location in Germany to talk through the production car’s design with Mazda’s European design director Jo Stenuit

  • 2022 Alfa Tonale - ext F3Q L

    ​First Sight: Production Alfa Romeo Tonale heralds “new era”


    The Alfa Romeo Tonale finally unveiled in production form on Tuesday 8th February 2022, with CEO Jean-Philippe Imparato declaring the compact SUV as the “first of a new Alfa Romeo era”

  • 1. 1972 Porsche Design - Chronograph I (dial detail)

    Celebrating 50 years: Porsche Design’s Top Ten


    As the product design offshoot of Germany’s famous sports car brand celebrates 50 years in business, CDN celebrates ten of Porsche Design’s greatest hits, from sunglasses to skyscrapers and everything inbetween

  • 1987 Ferrari F40 - Made_In_Italy

    Italian car design legends captured in unique photobook


    Italian car design greats captured in unique new photo book by Car Design News contributor and former Bertone employee Piotr Degler

  • Lotus design leads (L-R) Ben Payne, Peter Horbury, Russell Carr_1

    Peter Horbury explains new Lotus design role and future product


    In Peter Horbury’s first official month in his new role as head of design at Lotus – and as its new Warwickshire design studio is renamed the Lotus Tech Creative Centre (LTCC) – he candidly explained to Car Design News his hopes and dreams for the plucky British sports brand, now with major Chinese backing 

  • Volkswagen ID 5 ID 5 GTX HERO

    VW ID.5 and ID.5 GTX finally unveiled in production form


    The third chapter in Volkwagen’s electric offensive is unfolding, and appears to have an air of familiarity

  • HERO Kia EV6 - DD ext F3Q (driving)

    Driven: Kia EV6


    Guy Bird gets behind the wheel of the EV6, hailing the model as Kia’s entry into the big league

  • aMerc EQS - int Hyperscreen dash

    Interior Motives Summer 2021: Mercedes Benz EQS


    The Mercedes EQS’ mother of all screens polarised the design community between believers and sceptics. However, Guy Bird finds there is more to the German’s marque’s interior than its vaunted black mirror

  • IM Airo by Heatherwick ext - F3Q L landscape

    Interior Motives Summer 2021: SAIC IM Airo


    Heatherwick Studio, which designed the revamped London Routemaster Bus and the 2012 Olympic Cauldron, has created the SAIC Airo ‑ a living room on wheels that cleans the air as it moves

  • audi-grand-sphere-concept-e-il-futuro-del-design-audi 1

    Audi’s Marc Lichte on the premium brand’s autonomous revolution


    Audi’s head of design Marc Lichte talks ‘revolution’, sexy GTs and vans (and why the Grand Sphere is very much the former not the latter)

  • All change please

    All change please: Dissecting the car design top job merry-go-round


    Within the last year there have arguably been more major job changes in senior car design than in the last five put together. Via exclusive quotes, dot-joining and head-scratching, Car Design News unpicks some of the reasons and possible consequences

  • Hyundai Ioniq finished interior

    Interior Motives Spring 2021: Hyundai Ioniq 5


    A calming colour palette, sliding centre console and fridge magnet style personalisation – Hyundai’s Ioniq borrows from domestic design to create a coherent, usable interior rather than ‘la la land’ concepts 

  • **Robert-1266 - hands outward with SM

    Obituary: The French maestro Robert Opron


    One of the finest car designers of the 20th Century, Robert Opron, passed away last week, aged 89. Responsible for masterpieces for Simca, Citroen, Renault and Alfa Romeo from the late 1950s to the late-80s – and one of the few recipients of the Car Design News Lifetime Achievement Award – we salute his life and influence, via still vivid memories of visiting his house south of Paris back in 2016 to discuss his career over Scotch and Pringles…

  • 2019 Byton M-Byte production - int dash2

    State of the Screen


    As technology has become more prevalent in car design, interiors have been marked by a steady proliferation of touchscreens. Guy Bird explores the near future to discover whether the black mirror is here for good

  • digital-1920x1080-4

    First Sight: Kia EV6 unveiled as Habib outlines new design strategy


    Kia’s EV6 suggests a softer, more subtle interpretation of its current design language. Senior design VP Karim Habib, however, wants to focus on concepts rather than style

  • 1-image

    Interior Motives: Hyundai Prophecy


    Resolutely not a ‘show business’ car, the Prophecy contrasts analogue and digital worlds to create an original and unique car interior which, according to the design team, will soon be on our streets

More by Guy Bird