Guy Bird

Guy Bird

Guy Bird is a London-based freelance writer, editor and consultant specialising in cars and design. He has written for Car Design News for more than a decade and also for a wide variety of global magazines, websites and books, including CAR, Wallpaper* and the Car Design Review yearbook. He regularly interviews senior car designers at the world’s major auto shows from Paris to Tokyo and has road-tested the vast majority of vehicles available in the UK (and beyond) since the mid-90s. Beyond cars and car design he also enjoys writing about product design, art, aircraft and music and sits on several judging panels, most notably the UK Car of the Year awards.

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  • Volkswagen ID 5 ID 5 GTX HERO

    VW ID.5 and ID.5 GTX finally unveiled in production form


    The third chapter in Volkwagen’s electric offensive is unfolding, and appears to have an air of familiarity

  • HERO Kia EV6 - DD ext F3Q (driving)

    Driven: Kia EV6


    Guy Bird gets behind the wheel of the EV6, hailing the model as Kia’s entry into the big league

  • aMerc EQS - int Hyperscreen dash

    Interior Motives Summer 2021: Mercedes Benz EQS


    The Mercedes EQS’ mother of all screens polarised the design community between believers and sceptics. However, Guy Bird finds there is more to the German’s marque’s interior than its vaunted black mirror

  • IM Airo by Heatherwick ext - F3Q L landscape

    Interior Motives Summer 2021: SAIC IM Airo


    Heatherwick Studio, which designed the revamped London Routemaster Bus and the 2012 Olympic Cauldron, has created the SAIC Airo ‑ a living room on wheels that cleans the air as it moves

  • audi-grand-sphere-concept-e-il-futuro-del-design-audi 1

    Audi’s Marc Lichte on the premium brand’s autonomous revolution


    Audi’s head of design Marc Lichte talks ‘revolution’, sexy GTs and vans (and why the Grand Sphere is very much the former not the latter)

  • All change please

    All change please: Dissecting the car design top job merry-go-round


    Within the last year there have arguably been more major job changes in senior car design than in the last five put together. Via exclusive quotes, dot-joining and head-scratching, Car Design News unpicks some of the reasons and possible consequences

  • Hyundai Ioniq finished interior

    Interior Motives Spring 2021: Hyundai Ioniq 5


    A calming colour palette, sliding centre console and fridge magnet style personalisation – Hyundai’s Ioniq borrows from domestic design to create a coherent, usable interior rather than ‘la la land’ concepts 

  • **Robert-1266 - hands outward with SM

    Obituary: The French maestro Robert Opron


    One of the finest car designers of the 20th Century, Robert Opron, passed away last week, aged 89. Responsible for masterpieces for Simca, Citroen, Renault and Alfa Romeo from the late 1950s to the late-80s – and one of the few recipients of the Car Design News Lifetime Achievement Award – we salute his life and influence, via still vivid memories of visiting his house south of Paris back in 2016 to discuss his career over Scotch and Pringles…

  • 2019 Byton M-Byte production - int dash2

    State of the Screen


    As technology has become more prevalent in car design, interiors have been marked by a steady proliferation of touchscreens. Guy Bird explores the near future to discover whether the black mirror is here for good

  • digital-1920x1080-4

    First Sight: Kia EV6 unveiled as Habib outlines new design strategy


    Kia’s EV6 suggests a softer, more subtle interpretation of its current design language. Senior design VP Karim Habib, however, wants to focus on concepts rather than style

  • 1-image

    Interior Motives: Hyundai Prophecy


    Resolutely not a ‘show business’ car, the Prophecy contrasts analogue and digital worlds to create an original and unique car interior which, according to the design team, will soon be on our streets

  • First-Image

    Interior Motives: BMW iX


    The latest all-electric Beamer has divided opinion thanks to its controversial styling, but the interiors team will have no such concerns with a striking, unconventional layout that allies boutique hotel design with hidden tech

  • Gerry McGovern - Land Rover - NonPR

    Gerry McGovern to oversee Land Rover and Jaguar brands


    Land Rover’s chief creative officer has landed JLR’s top design job. Car Design News asks why (and why now)?

  • 1. Lexus LF-30 - side open - Tokyo 2019 official

    Lexus LF-30 - interior design development


    Lexus’ electric vision pitched for the year 2030 was designed in the European ED2 studio and began with a very open brief

  • 6_id3_press__2
    Interior Motives

    Volkswagen ID.3 - the interior story


    From the Winter 2012/20 issue of Interior Motives magazine: Klaus Bischoff, head of Volkswagen Group Design, tells Car Design News about creating the pivotal new ID.3 electric car

  • 2020 Kia Sorento mk4 - int dash side angle

    Fourth-gen Kia Sorento lasers in on interior quality


    Kia unveils its new Sorento – a large seven-seater SUV that has fresh exterior and interior designs

  • 2020 DS Aero Sport Lounge concept (07) - front-on

    The DS Aero Sport Lounge proposes satin, straw and ultrasonic gesture control as the new French luxury


    Parent company PSA’s bid to make the historic DS name feel like a truly standalone new brand took another conceptual step in the right direction with its Aero Sport Lounge unveil this week. With the threat of virus contamination stopping real-world Geneva Motor Show proceedings Car Design News got on the phone to DS’s design director Thierry Métroz instead to talk through its importance.

  • Hyundai Prophecy int - side doors open

    Hyundai Prophecy wows the internet (if not the crowds)


    The Hyundai Prophecy concept has to be one of the (virtual) stars of the 2020 Geneva Motor (No) Show. A cursory glance at social media conversations – from grown-up experts, not trolls – reveals a stream of very positive comments, with favourable comparisons to the classic 1947 UrSaab and also modern-day Teslas, as well as perhaps a sprinkling of 70s Porsche 911 in the rear wing. None of which is to suggest this concept is derivative, but just confirms what we already suspected: that Hyundai’s current design team have good taste, a broad palette and an increasing licence to be creative.

  • _Renault MORPHOZ (19) - ext front-on retracted

    First Sight: Up close with Renault’s shape-shifting Morphoz


    Luckily Car Design News had already seen Renault’s Geneva Motor Show concept car up close and personal in Paris a week before the Swiss event got cancelled. Now the embargo has lifted here’s the lowdown on the remarkable vari-sized vehicle and its innovative interior direct from some of the key designers behind the project…

  • Simon - with ED2 staff Nice

    Designer profile: Simon Humphries, head of design, Toyota


     Two years in at the top job, Car Design News chats to Simon Humphries, head of design for Toyota and Lexus

More by Guy Bird