Guy Bird

Guy Bird

Guy Bird is a London-based freelance writer, editor and consultant specialising in cars and design. He has written for Car Design News for more than a decade and also for a wide variety of global magazines, websites and books, including CAR, Wallpaper* and the Car Design Review yearbook. He regularly interviews senior car designers at the world’s major auto shows from Paris to Tokyo and has road-tested the vast majority of vehicles available in the UK (and beyond) since the mid-90s. Beyond cars and car design he also enjoys writing about product design, art, aircraft and music and sits on several judging panels, most notably the UK Car of the Year awards.

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  • **Robert-1266 - hands outward with SM

    Obituary: The French maestro Robert Opron


    One of the finest car designers of the 20th Century, Robert Opron, passed away last week, aged 89. Responsible for masterpieces for Simca, Citroen, Renault and Alfa Romeo from the late 1950s to the late-80s – and one of the few recipients of the Car Design News Lifetime Achievement Award – we salute his life and influence, via still vivid memories of visiting his house south of Paris back in 2016 to discuss his career over Scotch and Pringles…

  • 2019 Byton M-Byte production - int dash2

    State of the Screen


    As technology has become more prevalent in car design, interiors have been marked by a steady proliferation of touchscreens. Guy Bird explores the near future to discover whether the black mirror is here for good

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    First Sight: Kia EV6 unveiled as Habib outlines new design strategy


    Kia’s EV6 suggests a softer, more subtle interpretation of its current design language. Senior design VP Karim Habib, however, wants to focus on concepts rather than style

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    Interior Motives: Hyundai Prophecy


    Resolutely not a ‘show business’ car, the Prophecy contrasts analogue and digital worlds to create an original and unique car interior which, according to the design team, will soon be on our streets

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    Interior Motives: BMW iX


    The latest all-electric Beamer has divided opinion thanks to its controversial styling, but the interiors team will have no such concerns with a striking, unconventional layout that allies boutique hotel design with hidden tech

  • Gerry McGovern - Land Rover - NonPR

    Gerry McGovern to oversee Land Rover and Jaguar brands


    Land Rover’s chief creative officer has landed JLR’s top design job. Car Design News asks why (and why now)?

  • 1. Lexus LF-30 - side open - Tokyo 2019 official

    Lexus LF-30 - interior design development


    Lexus’ electric vision pitched for the year 2030 was designed in the European ED2 studio and began with a very open brief

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    Interior Motives

    Volkswagen ID.3 - the interior story


    From the Winter 2012/20 issue of Interior Motives magazine: Klaus Bischoff, head of Volkswagen Group Design, tells Car Design News about creating the pivotal new ID.3 electric car

  • 2020 Kia Sorento mk4 - int dash side angle

    Fourth-gen Kia Sorento lasers in on interior quality


    Kia unveils its new Sorento – a large seven-seater SUV that has fresh exterior and interior designs

  • 2020 DS Aero Sport Lounge concept (07) - front-on

    The DS Aero Sport Lounge proposes satin, straw and ultrasonic gesture control as the new French luxury


    Parent company PSA’s bid to make the historic DS name feel like a truly standalone new brand took another conceptual step in the right direction with its Aero Sport Lounge unveil this week. With the threat of virus contamination stopping real-world Geneva Motor Show proceedings Car Design News got on the phone to DS’s design director Thierry Métroz instead to talk through its importance.

  • Hyundai Prophecy int - side doors open

    Hyundai Prophecy wows the internet (if not the crowds)


    The Hyundai Prophecy concept has to be one of the (virtual) stars of the 2020 Geneva Motor (No) Show. A cursory glance at social media conversations – from grown-up experts, not trolls – reveals a stream of very positive comments, with favourable comparisons to the classic 1947 UrSaab and also modern-day Teslas, as well as perhaps a sprinkling of 70s Porsche 911 in the rear wing. None of which is to suggest this concept is derivative, but just confirms what we already suspected: that Hyundai’s current design team have good taste, a broad palette and an increasing licence to be creative.

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    First Sight: Up close with Renault’s shape-shifting Morphoz


    Luckily Car Design News had already seen Renault’s Geneva Motor Show concept car up close and personal in Paris a week before the Swiss event got cancelled. Now the embargo has lifted here’s the lowdown on the remarkable vari-sized vehicle and its innovative interior direct from some of the key designers behind the project…

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    Designer profile: Simon Humphries, head of design, Toyota


     Two years in at the top job, Car Design News chats to Simon Humphries, head of design for Toyota and Lexus

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    Mercedes moves into France’s tech hub (near Nice)


    Car Design News strolled around the futuristic new Mercedes-Benz advanced design studio in Nice, France, where the German brand’s heads of department showed us around and explained the reasons for the move

  • VW Space Vizzion - ext side LA2019_

    LA 2019: VW ID Space Vizzion concept


    The 2019 version of VW can’t be accused of shirking its environmental responsibilities. Hot on the heels of the production version of the ID.3 at September’s Frankfurt Motor Show, just two months later it revealed the latest in its all-electric ID family in the shape of the Space Vizzion concept at the 2019 LA Auto Show.

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    First Sight: Mercedes Vision Simplex


    To coincide with its newest Advanced Design studio opening in Nice, Mercedes-Benz unveiled a fun-filled concept called the Vision Simplex

  • Automobili Pininfarina Pura Vision design concept model_LA2019

    LA 2019: Automobili Pininfarina surprises with secret SUV reveal


    The second model of the new-old German-Italian marque is on its way… and Car Design News got to see the Automobili Pininfarina Pura Vision that previews it

  • CDN_All GaN for Future - front Tokyo 2019

    Tokyo 2019: Mystery eco All GaN for Future concept surprises us


    One of the most curious car exhibits at the 2019 Tokyo Motor Show was the All GaN for Future city car concept. The tiny EV utilises gallium nitride electronics and some wild styling touches

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    Tokyo 2019: Toyota Auto Body surprises with minivan concepts


    It wasn’t just Toyota’s cars (and robots) making a big statement in Tokyo. Their commercial-vehicle branch was at it too. Car Design News took a look at the new GranAce and the PMCV concept MPV

  • Mazda MX-30 - side open Tokyo 2019

    Tokyo 2019: Mazda goes electric (for real)


    Mazda turns up fashionably late to the Battery EV party, and still manages to make its own statement with the MX-30

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