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BMW’s new i concepts revealed

By 2015-05-09T11:14:00

It was meant to be a modest, intimate affair for a select group of media. Yet as we flew to Frankfurt the day before the unveiling of BMW’s i3 and i8 concept cars, it became quite clear that this was not to be the case. With hundreds of journalists flown in from all over, a live web broadcast to the rest of the globe, and, for the first time in history, the entire BMW board present in one room, pr

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