Hitting the e-SUV spot


OEMs are rushing to bring out more electric SUVs in a bid to meet emissions targets and protect margins. But they will require innovations in design and engineering to stay desirable and competitive in an increasingly crowded field

The relentless trend towards SUVs is apparent across virtually all vehicle markets. SUVs, including crossovers and compacts, are now the most popular vehicle segment in Europe, reaching 40% of sales. In North America, the SUV segments are more than 45% of sales, and together with pickup trucks account for around 70% of the light vehicle market; at current rates, they could approach 80% by the middle of the decade.

Carmakers continue to launch new SUV and compact SUV models even as they pare back sedan offerings. In North America, Volkswagen has not only recently added the Atlas and Atlas Cross Sport to its line up but is now launching the new Taos compact SUV. In a telling symbolism, it began production of the model this past October in Puebla, Mexico, where it took over assembly space that until last year produced the iconic (but less profitable) Beetle.

We’re glad you’re enjoying Car Design News

To continue reading this article and others like it SIGN-IN or SUBSCRIBE TODAY

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

This article is available to CDN subscribers only
SUBSCRIBE TODAY to gain full access

CDN Comp Tablet phone image2

The benefits of your subscription include:

Access to motor show and concours coverage, trend and technology reports, design reviews of new and classic concept and production cars, exclusive interviews, regional reports, who’s where, design essays, career resources, design competitions, regular newsletter updates PLUS comprehensive degree show reports from the world’s leading design schools, the CDN archive of sketches, images and articles spanning 20 years of coverage.


An online subscription also gains you access to exclusive designer interviews from our annual Car Design Review yearbook, and access to exclusive interior design reviews from Interior Motives magazine. You can also receive Interior Motives in print through our online + print subscription, or buy individual copies of Interior Motives and Car Design Review.


Fees start from £55/€60/$70. Packages available for students, individuals, schools and corporates.

cdn-newspress-award-banner      cdn-newspress-award-banner

Gain full access to cardesignnews.com subscribe today

For a one-time only 30 DAY FREE TRIAL REGISTER HERE

ALREADY SUBSCRIBED - Individual, Studio, Student or School

You now need to register your details and sign-in for full access to cardesignnews.com

here