CDR4 Highlights: Robin Page, Volvo

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From the yearbook: Volvo’s VP of interior design discusses the “exciting” seismic shifts electrification is causing

‘The next four years for any interior designer will probably be the most exciting time since we converted from coaches to cars.’

Suddenly you see exterior designers thinking ‘I wish I was an interior designer now’. We have to start focusing not only on the driver but how we use the car, all the different modes you can go into. Really, you could start with a fresh piece of paper.

This whole movement to electrification and autonomous driving with the likes of Tesla pushing the boundaries is actually good for the rest of the industry, because it’s making the traditional CEOs and engineers and the finance and manufacturing guys think, ‘We’ve got to wake up and move quicker’.

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