Cars

Jean-Philippe Salar: “Strong storytelling will generate good design”

By 2025-04-29T10:00:00

DPS 2 JP Salar Renault (standing) -2714

Jean-Phillippe Salar, design director at Mobilize, explains the thought process behind the two electric vehicles set to launch in 2025

Mobilize is focused on micro mobility with two all-electric vehicles launching in 2025. The projects combine an urban feel with technology. The Duo is designed for ride- sharing passengers and daily commuting, while the Bento is dedicated for artisans and last-mile services. Both have a robust feel. We did not want them to feel too cartoony or cute, but in tune with pop culture.

We designed camouflaged bumpers for both models to hide minor knocks from everyday city traffic and have a strong emphasis on functionality brought to life by the bold use of the brand’s colours.

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