The original Lotus Elise has been reimagined as an all-roader and designed by an unlikely candidate
Most car enthusiasts will have dreamed of designing their own model at one stage or another. Very few get the chance to pursue such an endeavour beyond a kit car in their garage. For photographer George Williams, who has plied his trade professionally for some of the biggest names in the supercar world, a fascination of what works on camera led him to pursue his own project: Get Lost.
Many designers segue between different industries, perhaps moving from cars to watches, clothes to boats or wherever else a crossover of skills allows. It is uncommon to see a photographer move into something as niche and complex as car design. Hearing Williams’ back story, it should not come as a complete surprise but that does not make this any less unexpected.
His day job not only involves snapping exotic models (of the four-wheel variety) but also engaging closely with various stakeholders within the brand, from sales and marketing to engineering and, yes, design. He has…
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